FIND YOUR LIGHT *
FIND YOUR LIGHT *
An extension of the Let Your Light Shine campaign, “Find Your Light” reinforces the idea that good health comes from good choices. This animated project brings that message to life in a cinematic and somewhat abstract way, engaging audiences with striking, one-of-a-kind imagery and a bold narrative to evoke an emotional response.
What's Possible in a Pandemic?
At the onset of the COVID-19 pandemic, we were presented with unique production hurdles and needed a quick creative solution to pivot as we embarked into the unknown options for live action shoots. Taking inspiration from The Wizard of Oz and Alice in Wonderland, “Find Your Light” is a 2D animation that reimagines the campaign narrative with visually captivating surrealist storytelling. Ensuring a consistent through line at all consumer touchpoints, we utilized “Find Your Light” assets across a variety of channels: TV (Hulu Ad), web, digital, a series of social assets, and an IG filter. In a nod to our hero campaign visuals, the lead character was designed to resemble the model portraying Golden Pineapple in our lifestyle photography, while the man at the end of the clip portrays the company's founder, GT Dave.
