SACRED LIFE
SACRED LIFE
GT’s Living Foods is the maker of the original kombucha brand in the United States, which paved the way for a major grocery category worldwide. To commemorate their 25th anniversary, the company introduced a limited-edition kombucha, Sacred Life. This vibrant blue offering served as a living tribute to Mother Nature and the beautiful way in which all life on Her planet is interconnected — from the tiniest single-celled organisms to deepest ocean waters.
REMEMBER • REFLECT • REJOICE
Our objective was to develop a cohesive visual & verbal communication strategy with 360 execution that celebrates the GT’s brand journey and honors all living things. As a visual anthem for the campaign, we leveraged the Flower of Life — a universal cosmology symbol rooted in sacred geometry — while the messaging was organized into three storytelling pillars: remember, reflect, rejoice. To create distinct photo and video assets, blue hues were used to highlight the product's unique coloration, which was also accompanied by beach environments and ocean waters. For the final piece to set to tone, our inspired campaign copy was crafted to feel celebratory, be reverent, and encourage action.
For the Sacred Life campaign celebrating GT’s Living Foods' 25th anniversary, the creative approach was centered on capturing the intricate connections between nature, humanity, and the Kombucha-making process. Utilizing natural elements such as sand, water, and earth, the campaign aimed to embody the idea that all life is interconnected, from the tiniest bacterium to the largest ecosystems The production team worked to ensure that every visual in the campaign was symbolic of nature, using art installations and metaphors to reflect the brand’s commitment to living foods and natural ingredients.
Through stunning visuals and symbolic representations—such as a sand artist carving the "flower of life" into the earth—the campaign brought to life the idea that Kombucha, like all things in nature, is both timeless and ever-evolving. The production process was meticulously crafted to align the brand’s core values with visually impactful storytelling, inviting viewers to reflect on the deep-seeded connection between nature and GT’s purpose, while also inspiring them to connect with the brand on a more personal level
