ESCAPE TO ISLAND BLISS
ESCAPE TO ISLAND BLISS
The ESCAPE TO ISLAND BLISS campaign for GT’s SYNERGY Island Bliss was crafted to celebrate the launch of the new tropical flavor inspired by GT Dave’s travels to Hawaii. Our goal was to transport consumers to a tropical paradise by developing content that highlighted ethereal moments, a beach-themed palette, and the essence of island life. Alongside this creative content strategy, we ran a contest for a chance to win a trip to Hawaii, making the campaign both engaging and aspirational.
Leveraging a CRM-based sign-up campaign, we achieved outstanding results, driving over 66K across Meta and TikTok, with a cost-per-sign-up of just $0.57. The creative assets focused on capturing the vibrant, relaxing spirit of Hawaii, using captivating imagery and messaging to draw consumers into the world of Island Bliss while increasing brand engagement
The ESCAPE TO ISLAND BLISS campaign leveraged a social media strategy that blended ethereal, visually immersive content with user-generated content (UGC) to drive engagement and conversation. By creating aspirational visuals that reflected the tropical, carefree vibe of Hawaii, we crafted content that not only inspired but invited users to participate in the narrative. The UGC approach encouraged consumers to share their personal experiences with the brand, amplifying the campaign’s message organically. This strategy was key in extending the campaign's reach, building an authentic community, and stimulating fun, authentic conversations on social platforms.
