ROOTED IN NATURE
ROOTED IN NATURE
Our objective was to highlight the world’s best-selling kombucha flavor, Gingerade, and increase velocity for the full family of roots-centric flavors: Heart Beet, Tantric Turmeric and Living in Gratitude, a limited-edition seasonal offering. We brought our creative concept to life by immersing the products and talent in stunning natural environments filled with diverse plant life, beautiful banyan trees, and glistening beams of light. This naturally stunning backdrop helped evoke the mystical essence of the raw kombucha, reinforce our Key Messaging, and ground the 360 campaign with a powerful of example of Mother Nature’s incredible strength. These captivating visuals took center stage in a significant media buy that included print ads in notable publications and billboards across major cities along with strong social media branded content that increased brand awareness and drove sales.
GT’s Living Foods believes Mother Nature is the world’s greatest healer. Stemming from this core belief came the whimsical “Rooted In Nature” fall campaign, which promoted Gingerade, the number one kombucha SKU in the world, along with other SYNERGY flavors crafted with root ingredients.
The ROOTED IN NATURE campaign was brought to life through Creative Production’s captivating videos, featuring evocative voiceovers and striking product imagery. By crafting compelling narratives that echoed the campaign’s connection to nature, we engaged audiences on social media, inviting them to participate in the conversation. Each piece of content was designed to not only highlight the product’s natural origins but also to inspire users to share their own stories, fostering a deeper connection between the brand and its community. The result was a visually stunning, emotionally resonant campaign that strengthened brand presence across digital platforms.
